Marketing Strategy 专项课程 - 1&2&3

1.1 Introduction and welcome

1.2 Definition and example of GEO - Generative Search Optimization)

1.3 What is LLM SEO - Large Language Model SEO and how it's different from GEO

1.4 Definition - what is AEO Answer Engine Optimization

2.1 Comparing LLM SEO, GEO and AEO side by side

2.2 How to optimize one page for all AEO, GEO, LLM SEO, and SEO

3.1 Introduction to LLM SEO

3.2 LLM SEO step 1 - how AI tools get information about you

3.3 LLM SEO step 2 - optimize your about-us page for artificial intelligence

3.4 Results of how you can get promoted by AI

3.5 Google AI Overviews and SGE (Search Generative Experience)

4.1 Google EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness

4.2 Wikipedia, Quora, and Reddit for external sources of information about you

5.1 Section introduction - next level thinking of how to get LLMs to promote you

5.2 It's important to understand how LLM SEO, GEO, and AEO are different

5.3 Explaining differences between AEO and GEO in more detail

5.4 Ultra fast results of getting recommended by AI

5.5 How to focus on content structure over structured content

5.6 Case study of results

6.1 Official article from Google

6.2 Google CEO Sundar Pichai interview on Google not giving website owners enoug

6.3 Google AI Mode

01_introduction-to-the-program

02_introduction-to-marketing-analytics-course-overview

04_introduction-to-anke-audenaert

05_a-message-from-meta

06_careers-in-marketing-and-marketing-analytics

01_introduction-the-role-of-a-marketer

02_the-role-of-a-marketer

01_introduction-the-use-of-analytics-in-marketing

02_5-main-uses-of-marketing-analytics

01_introduction-analytics-in-marketing-application

02_find-your-audience

03_planning-and-forecasting

04_evaluate-advertising-effectiveness

05_optimize-your-marketing-strategy

06_optimize-the-sales-funnel

08_weekly-review-importance-of-analytics-in-marketing

01_introduction-what-data-do-marketers-use

02_data-related-to-offline-behavior

03_data-related-to-online-behavior

04_understanding-sampled-vs-non-sampled-data

05_first-party-second-party-and-third-party-data

01_introduction-sources-of-digital-data

02_how-online-interactions-generate-data

03_use-of-browser-cookies

04_use-of-tags-or-pixels

05_sdks-for-mobile-apps

06_connecting-data-through-apis

07_use-of-uids

01_introduction-collecting-data-for-marketing

02_collecting-data-for-marketing-an-example

05_weekly-review-marketing-data-sources

01_introduction-marketing-measurement-and-analytics-tools

02_spreadsheets-in-marketing

03_visualization-tools-in-marketing

01_introduction-tools-to-evaluate-digital-data

02_tools-to-evaluate-website-data

04_understanding-google-analytics-basics

06_evaluating-marketing-outcomes-with-google-analytics

08_the-google-analytics-demo-account

01_introduction-tools-for-evaluating-marketing-success

02_evaluating-the-results-of-marketing-with-facebook-ads-manager

04_evaluating-the-results-of-marketing-with-google-ads

09_weekly-review-marketing-measurement-and-analytics-tools

01_introduction-data-and-privacy

02_data-fuels-our-online-experience

03_consumers-in-the-data-driving-seat

01_introduction-data-and-privacy-from-the-advertisers-perspective

02_data-and-the-responsible-advertiser

03_the-advertising-ecosystem-and-the-role-of-data

04_who-owns-the-data-and-the-relationship-with-the-user

01_introduction-protection-and-regulations

02_the-need-for-data-protection

03_regulations-to-protect-users-and-their-data

06_weekly-review-data-and-privacy

01_introduction-to-the-program

02_course-introduction-video

03_introduction-to-anke-audenaert

01_weekly-introduction-what-is-data-analytics

02_introduction-the-power-of-data

03_what-is-data-analytics

04_what-does-a-data-analyst-do

01_a-framework-as-a-helpful-tool

02_the-osemn-framework

03_start-with-a-goal-in-mind

04_understand-the-kpis

05_using-the-osemn-framework-example

07_weekly-review-working-with-data

01_introduction-obtaining-and-scrubbing-data

02_its-a-data-world

03_where-to-look-for-data

04_common-data-formats

05_sampled-data

06_first-and-third-party-data

07_evaluating-the-validity-of-data-sources

01_scrubbing-your-data-clean

02_remove-duplicate-records

03_format-your-records

04_handle-missing-values

05_check-for-wrong-values

01_a-real-world-example

02_case-study-obtaining-data

03_case-study-scrubbing-data

04_weekly-review-obtaining-and-scrubbing-data

01_introduction-exploring-and-modeling-data

02_getting-to-know-your-data-better

03_the-language-of-data

04_creating-visualizations

05_examine-data-distributions

06_examine-data-relationships

07_feature-engineering

01_make-predictions-from-your-data-with-modeling

02_what-are-models-and-why-use-them

03_how-do-models-work

04_different-types-of-models

01_a-real-world-example

02_case-study-exploring-data

03_case-study-modeling-data

04_weekly-conclusion

01_introduction-interpreting-data

02_answer-your-business-question-with-your-data

03_understand-the-results-of-your-model

04_explain-your-findings

01_the-power-of-stories

02_explain-enlighten-and-engage

03_telling-a-compelling-story

01_introduction

02_obtaining-data

03_scrubbing-data

04_exploring-data

05_modeling-data

06_interpreting-data

08_weekly-review-interpreting-data

09_congratulations

01_introduction-to-the-program

02_course-introduction-video

03_instructor-introduction-video

01_weekly-introduction

02_what-are-spreadsheets-and-what-can-they-do

03_uses-of-spreadsheets

01_recap-of-the-osemn-framework

02_the-use-of-spreadsheets-in-data-analysis

04_weekly-review-working-with-data-in-spreadsheets

01_weekly-introduction

02_accessing-and-labeling-data

04_filtering-and-sorting-data

05_cleaning-data

06_formatting-data

01_introduction-to-functions

02_calculating-a-total

03_the-average-and-median-functions

04_finding-minimum-and-maximum-values

05_evaluating-correlations

01_compare-variables-with-charts

02_evaluating-trends

03_inspecting-relationships-between-variables

01_modeling-and-functions

02_examples-of-modeling-using-spreadsheets

03_limitations-of-spreadsheets-for-modeling

01_introduction-extracting-data-with-sql

02_why-use-sql

03_examples-using-sql

04_sql-in-google-sheets

01_select-statements

02_and-or-and-where-clauses

03_order-by-and-limit-clauses

01_writing-functions-in-sql

02_arithmetic-functions

03_aggregate-functions

04_group-by-functions

06_weekly-review-extracting-data-with-sql

01_introduction-data-visualization

02_why-visualization

03_different-tools-for-data-visualization

04_introduction-to-common-chart-types

01_bar-charts

02_pie-charts

03_trend-charts

04_scatter-plots

01_tableau-introduction

03_connecting-data

04_creating-your-first-chart

05_creating-more-complex-charts-in-tableau

06_weekly-review-data-visualization

01_introduction-creating-dashboards

02_the-power-of-dashboards

03_dashboards-and-business-goals

01_designing-a-dashboard

02_building-a-dashboard-in-tableau

03_adding-interactivity

01_introduction-storytelling-with-data-visualizations

02_case-study-dos-and-don-ts-of-storytelling-with-data-visualizations

03_crafting-a-story

04_weekly-review-creating-dashboards

02_course-conclusion-congratulations

01_introduction-to-the-program

02_course-introduction-video

03_instructor-introduction-video

01_introduction-introduction-to-python

02_approaching-data-analysis-with-the-osemn-framework

03_why-python-for-data-analysis

01_jupyter-notebook-where-we-write-our-code

02_basics-of-using-jupyter-notebook

03_using-jupyter-notebook-on-coursera

01_what-does-a-variable-mean-in-python

02_variable-types

03_working-with-types-in-python

04_reviewing-variables-in-python-activity

01_lists-tuples

02_reviewing-lists-tuples-activity

03_dictionaries

04_reviewing-dictionaries-activity

01_booleans-in-python

02_reviewing-using-booleans-activity

03_conditional-statements

04_reviewing-using-conditionals-activity

01_for-loops

02_more-control-over-control-flow

01_functions-are-little-machines

02_built-in-python-functions

04_writing-our-own-functions

05_reviewing-writing-functions-activity

06_weekly-review-introduction-to-python

01_introduction-obtaining-and-scrubbing-data-with-pandas

02_introduction-to-libraries

01_what-is-pandas

02_working-with-pandas-series-dataframes

03_reviewing-pandas-activity

04_subsets-with-pandas

05_reviewing-selective-subsets-activity

01_what-is-scrubbing

02_removing-data

03_reviewing-removing-data-activity

04_modifying-values

05_replacing-values

06_reviewing-replacing-values-activity

07_weekly-review-obtaining-and-scrubbing-data-with-python

01_introduction-exploring-data-with-python

02_why-exploration

01_exploring-relates-to-scrubbing

02_exploration-basic-statistics

03_exploration-filtering-data

04_reviewing-basic-exploration-activity

01_a-picture-is-worth-a-thousand-words

02_introduction-to-the-purpose-of-visualizations

03_types-of-exploratory-visualizations-distributions

04_types-of-exploratory-visualizations-category

05_types-of-exploratory-visualizations-relationship

06_using-pandas-and-matplotlib-to-create-visualizations

07_reviewing-creating-visualizations-activity

08_understanding-visualizations-for-exploration

09_reviewing-exploring-with-visualization-activity

01_where-aggregations-help-us-understand-data

02_working-with-groups-in-pandas

03_reviewing-aggregations-activity

01_multivariate-visualizations

02_introducing-seaborn-visualization-library

03_reviewing-seaborn-activity

04_seaborn-multivariate-visualizations

05_reviewing-multivariate-visualizations-activity

06_weekly-review-exploring-data-with-python

01_introduction-modeling-and-interpreting-data-with-python

02_modeling-interpreting-data

01_overview-of-modeling

02_modeling-with-python

01_overview-of-interpreting

02_interpreting-model-results

01_exploratory-vs-explanatory-visualizations

02_creating-explanatory-visualizations

01_osemn-tying-it-all-together

02_weekly-review-modeling-and-interpreting-data-with-python

03_course-conclusion-congratulations

01_introduction-to-the-program

02_introduction-to-statistics-for-marketing

03_introduction-to-cameron-dodd

05_careers-in-marketing-and-marketing-analytics

01_capstone-introduction

02_introduction-measures-of-central-tendency

03_using-measures-of-central-tendency-to-find-the-middle

04_finding-the-middle-with-spreadsheets

01_introduction-measures-of-dispersion

02_variance-in-marketing-analytics

03_standard-deviation-in-marketing-analytics

04_using-z-scores-to-judge-a-value

05_standard-deviation-in-spreadsheets

01_introduction-frequency-tables

02_frequency-tables-in-marketing-analytics

03_how-to-use-contingency-tables

04_conditional-probability-bayesian-statistics

05_understanding-scatter-plots-and-correlation

08_weekly-review-descriptive-statistics

01_introduction-sampling

02_why-use-sampling

03_sample-size-in-statistics

04_practical-sampling-techniques

01_introduction-distributions

02_finding-a-distribution

03_common-distributions-in-marketing-analytics

04_data-shapes

06_distribution-review_2_-_Creating_a_Histogram_in_Google_Sheets

01_introduction-variable-types

02_data-as-numbers-quantitative-variables

03_data-as-groups-qualitative-variables

05_independent-and-dependent-variables

08_weekly-review-making-predictions-with-inferential-statistics

01_introduction-experimental-design-and-hypotheses

02_evaluation-question-and-hypothesis-writing

03_experimental-vs-observational-studies

04_experimental-design-for-marketing-analysis

01_introduction-hypothesis-and-ab-testing

02_hypothesis-testing-and-ab-testing

03_understanding-p-values

04_confidence-intervals-in-marketing-analytics

05_hypothesis-testing-in-a-spreadsheet

01_introduction-common-mistakes-in-statistics

02_being-fair-avoiding-bias

04_false-positives-and-false-negatives

06_assumptions

08_weekly-review-designing-experiments-and-testing-hypotheses

01_introduction-statistical-modeling

02_what-is-statistical-modeling

03_modeling-in-marketing-analytics

04_common-types-of-statistical-modeling

01_introduction-simple-linear-regression-and-classification-methods

02_simple-linear-regression

03_simple-linear-regression-in-tableau

05_classification-methods-in-data-modeling

01_introduction-cluster-analysis

02_cluster-analysis

03_cluster-analysis-in-tableau

01_introduction-time-series

02_time-series

03_time-series-in-tableau

01_introduction-choosing-a-model

02_choosing-a-model

04_marketing-analysis-case-studies

06_weekly-review-data-modeling

01_introduction-capstone

01_marketing-analyst-on-descriptive-statistics

02_marketing-analyst-on-sampling-distributions-and-variables

03_marketing-analyst-on-questions-and-hypotheses

04_marketing-analyst-on-modeling

05_course-summary-congratulations

01_introduction-to-the-program

02_introduction-to-data-analytics-methods-for-marketing

03_introduction-to-anke-audenaert

05_careers-in-marketing-and-marketing-analytics

01_introduction-find-your-audience-with-segmentation

02_the-importance-of-segmentation-in-marketing

03_examples-of-segmenting-audiences

04_programmatic-creative-from-audience-segments

05_customer-data-platforms-cdp

01_segmentation-using-clustering

02_k-means-clustering

03_determining-the-number-of-clusters

04_describing-segments

01_example-finding-the-target-audience-for-snackwall

02_k-means-clustering-approach

03_describing-segments-application

06_weekly-summary-find-your-audience-with-segmentation

01_introduction-analytics-for-planning-forecasting

02_the-sales-funnel-descriptive-marketing-metrics

03_descriptive-vs-predictive-metrics

04_return-on-ad-spend-roas-and-return-on-investment-roi

05_customer-profit

06_kpis-reports-and-dashboards

01_customer-lifetime-value-and-why-it-matters

02_calculating-customer-lifetime-value

04_customer-lifetime-value-example

01_introduction-linear-regression

02_linear-regression

03_linear-regression-continued

04_using-linear-regression-to-forecast-marketing-outcomes

06_different-forms-of-regression-analysis

08_weekly-summary-analytics-for-planning-forecasting

01_introduction-evaluating-advertising-effectiveness

02_understanding-advertising-effectiveness

03_observational-and-experimental-methods-for-ad-effectiveness-evaluation

01_formulating-a-hypothesis

02_what-is-an-experiment

03_random-controlled-trials

04_intention-to-treat

05_interpreting-results-of-an-experiment

01_a-b-testing

02_single-cell-multi-cell-and-nested-tests

04_weekly-summary-evaluating-advertising-effectiveness

01_introduction-optimizing-your-marketing-mix

02_what-are-marketing-mix-models

03_how-does-marketing-mix-modeling-work

05_making-recommendations-based-on-marketing-mix-modeling

01_what-is-attribution

02_single-touch-attribution

03_multi-touch-attribution

05_challenges-when-measuring-across-channels

01_introduction-to-sales-funnel-analysis

02_dropoff-in-sales-funnels

03_sales-funnel-shapes

06_visualizing-a-sales-funnel-in-tableau

09_weekly-summary-optimizing-your-marketing-mix-sales-funnel

11_course-summary-congratulations

01_introduction-to-the-program

02_introduction-to-marketing-analytics-with-meta

03_introduction-to-anke-audenaert

05_careers-in-marketing-and-marketing-analytics

01_introduction-fundamentals-of-facebook-ads-manager

02_the-facebook-ad-auction

03_campaign-structure

01_introduction-planning-and-scheduling-ads-with-facebook-ads-manager

02_selecting-a-campaign-objective

03_determining-a-campaign-budget

04_setting-a-campaign-budget-in-ads-manager

05_campaign-bid-strategies

07_selecting-your-audience

08_selecting-placement-optimization-and-delivery

01_introduction-creating-an-ad-in-ads-manager

02_create-your-ad

06_weekly-review-fundamentals-of-facebook-ads-manager

01_introduction-analyzing-campaign-results

02_ads-manager-reporting-overview

03_customizing-your-ads-manager-reports

01_introduction-evaluating-results-against-your-goal

02_how-the-campaign-objective-determines-the-key-metrics

04_the-attribution-setting

05_analyze-your-campaign-results

08_weekly-review-analyzing-campaign-results

01_introduction-running-facebook-experiments

02_conversion-lift-tests

03_conversion-lift-tests-on-facebook

04_evaluating-the-results-of-a-conversion-lift-test

05_randomization-and-intention-to-treat

01_introduction-brand-lift-tests

02_brand-lift-tests-on-facebook

03_evaluating-the-results-of-a-brand-lift-test

07_weekly-review-running-facebook-experiments

01_introduction-a-b-tests

02_what-are-a-b-tests-and-what-are-they-used-for

03_setting-up-an-a-b-test-with-facebook

04_evaluating-the-results-of-an-a-b-test

06_features-of-a-b-testing-on-facebook

01_introduction-marketing-mix-modeling

02_marketing-mix-modeling-overview

03_facebook-and-marketing-mix-modeling

05_new-developments-in-marketing-mix-modeling

09_weekly-review-optimizing-your-marketing-mix

01_introduction-marketing-analytics-in-action

02_assess-your-goals-and-kpis

03_assess-your-data

04_formulate-a-hypothesis

05_determine-a-measurement-approach

01_recommend-a-test-method

02_perform-an-analysis

01_generate-insights

02_make-data-driven-recommendations

03_present-results

05_communicating-in-a-presentation

01_introduction-to-the-program

02_introduction-to-anke-audenaert

01_practice-exam-overview

02_congratulations

1

2.1

2.2

3.1

3.2

3.3

4.1

4.2

5.1

5.2

5.3

6.11

6.12

6.13

6.2

7.1

7.2

7.3

7.4

8.1

8.2

9.1

9.2

9.31

9.32

10

01_welcome-to-the-google-digital-marketing-e-commerce-certificate

03_introduction-to-course-1

01_what-are-digital-marketing-and-e-commerce

02_what-do-digital-marketing-and-e-commerce-specialists-do

03_joi-career-path-to-digital-marketing

04_transferable-skills-for-digital-marketing-and-e-commerce

05_prisha-my-path-to-working-in-digital-marketing

07_melba-my-path-to-working-in-e-commerce

08_andrew-my-path-to-working-in-digital-marketing-and-e-commerce

01_launching-your-digital-marketing-or-e-commerce-career

02_agency-roles-vs-in-house-roles

04_zuri-a-day-in-the-life-of-an-entry-level-digital-marketer

05_jebb-a-day-in-the-life-of-an-entry-level-e-commerce-account-manager

01_wrap-up

01_welcome-to-week-2

02_how-digital-marketing-and-e-commerce-create-value

04_jen-diversity-in-digital-marketing

06_janice-inclusive-marketing

07_xiomara-inclusive-marketing

01_the-customer-journey-and-journey-maps

03_the-marketing-funnel

01_the-top-of-the-funnel-awareness-and-consideration

03_measuring-success-at-the-top-of-the-funnel

01_the-bottom-of-the-funnel-conversion-and-loyalty

02_measuring-success-at-the-bottom-of-the-funnel

01_wrap-up

01_welcome-to-week-3

02_the-value-of-brands-for-digital-marketing

01_the-elements-of-a-digital-marketing-strategy

03_define-your-marketing-goals

01_paid-owned-and-earned-media

02_attract-customers-with-search-engine-optimization

03_reach-customers-with-search-engine-marketing

01_introduction-to-social-media-and-email-marketing

02_social-media-marketing-basics

04_build-relationships-with-email-marketing

01_wrap-up

01_welcome-to-week-4

02_measure-progress-with-performance-marketing

04_working-with-data

01_attribution-models-for-digital-marketing

02_data-storytelling-basics

01_prepare-for-your-job-search

03_elle-build-confidence

01_wrap-up

01_congrats-whats-coming-in-course-2

01_introduction-to-course-2

01_welcome-to-week-1

02_customer-personas-for-your-target-audience

03_how-to-create-a-customer-persona

01_introduction-to-the-marketing-funnel-and-its-benefits

02_awareness-strategies-to-get-customers-introduced-to-a-brand

05_consideration-strategies-to-build-interest-in-your-product-or-service

01_conversion-strategies-to-increase-the-conversion-rate-on-a-website

03_loyalty-strategies-to-increase-the-loyalty-of-customers-after-a-purchase

01_wrap-up

01_welcome-to-week-2

02_how-does-the-google-search-engine-work

03_how-google-determines-website-rankings

04_breakdown-of-the-google-search-engine-results-pages-serps

06_jake-the-purpose-and-process-of-search-algorithms

01_what-is-seo-and-why-is-it-important

02_first-steps-before-implementing-seo

01_keyword-research-and-recommendations

02_daniel-steps-and-tips-a-beginner-digital-marketer-should-take-to-optimize-a

03_organize-your-websites-pages-website-structure-and-navigation

01_wrap-up

01_welcome-to-week-3

02_optimize-a-websites-content

04_optimize-images-for-a-website

01_craft-effective-titles-and-meta-descriptions

04_create-structured-data-markup

01_introduction-to-google-search-console

02_google-search-console-reports-and-metrics

06_dave-my-career-path-into-seo-and-sem

01_wrap-up

01_welcome-to-week-4

02_understand-the-benefits-of-sem

04_common-sem-ad-formats-in-google-ads

06_ginny-sem-and-how-to-attract-customers

01_how-google-ads-works

03_identify-keywords-and-understand-the-ad-auction

04_best-practices-when-creating-a-google-ad-in-search

01_introduction-to-display-advertising

02_how-to-optimize-a-responsive-display-ad-for-your-goals

01_wrap-up

01_course-wrap-up

01_introduction-to-course-3

01_welcome-to-week-1

02_the-benefits-of-social-media-marketing

03_cindy-a-day-in-the-life-of-a-product-marketing-manager

04_the-five-core-pillars-of-social-media-marketing

05_earned-owned-and-paid-social-media

07_the-social-media-marketing-funnel

01_wrap-up

01_welcome-to-week-2

02_define-the-goals-of-your-social-media-strategy

03_identify-your-social-media-target-audience

06_choose-social-media-platforms-for-your-campaign

01_types-of-content-on-social-media

02_anna-use-earned-owned-and-paid-media-in-social-media-marketing-campaigns

01_determine-the-frequency-and-timing-of-posts

03_use-a-social-media-calendar

01_wrap-up

01_welcome-to-week-3

02_the-importance-of-social-listening

03_social-listening-strategies

01_social-media-engagement

02_how-to-use-youtube-to-grow-your-audience

04_camille-respond-to-social-media-comments

06_increase-your-followers-on-twitter

01_write-for-social-media

02_develop-your-brand-voice-on-social-media

07_repurpose-content-on-social-media

08_catherine-engage-a-social-media-audience-through-storytelling

01_wrap-up

01_welcome-to-week-4

02_understand-social-media-analytics

03_metrics-to-track-with-social-media-analytics

06_use-social-media-data-to-drive-marketing-strategy

07_jon-how-data-and-social-media-analytics-informs-decision-making-and-strategy

01_understand-social-media-reports

04_present-a-social-media-report

01_wrap-up

01_welcome-to-week-5

02_benefits-of-paid-social-media

03_integrate-paid-social-media-into-your-strategy

01_develop-a-paid-social-media-strategy

04_remarketing-on-social-media

01_components-of-a-paid-social-media-budget

02_the-cost-of-advertising-on-social-media

04_sabrina-conflict-resolution-and-responding-to-criticism

01_wrap-up

01_course-wrap-up

01_introduction-to-course-4

01_welcome-to-week-1

02_what-is-email-marketing

03_taylor-entry-level-email-marketing-jobs-and-tasks

04_miriam-imposter-syndrome

01_conduct-pestle-and-swot-audits

03_set-smart-goals

01_the-dos-and-don-ts-of-email-marketing

02_aaron-dos-and-don-ts-for-email-marketing

01_wrap-up

01_welcome-to-week-2

02_types-of-email-marketing-acquisition-emails

03_types-of-email-marketing-welcome-emails

01_types-of-email-marketing-newsletters

03_types-of-email-marketing-promotional-emails

01_types-of-email-marketing-retention-emails

01_wrap-up

01_welcome-to-week-3

02_build-your-mailing-list

03_segment-your-mailing-list

01_write-effective-emails

01_helpful-tools-for-effective-email-marketing

02_how-to-choose-an-email-marketing-tool

01_mistakes-in-email-marketing

01_wrap-up

01_welcome-to-week-4

02_useful-concepts-in-email-marketing-results

03_ivana-leverage-data-and-insights-in-email-marketing

01_common-email-marketing-metrics

02_common-email-marketing-metrics-part-2

03_common-email-marketing-metrics-part-3

01_create-an-email-marketing-report

02_karan-tips-for-presenting-to-stakeholders

01_wrap-up

01_welcome-to-week-5

02_set-the-scene-for-your-email-marketing-campaign

01_wrap-up

01_course-wrap-up

01_introduction-to-course-5

01_welcome-to-week-1

02_media-plans-and-performance-goals

03_what-is-media-planning

04_michael-gaining-understanding-through-analytics-and-measurement

01_set-performance-goals

02_angela-make-data-analytics-and-metrics-work-together-for-performance

01_marketing-analytics-skills

02_introduction-to-google-analytics

05_introduction-to-google-ads

08_tim-use-marketing-analytics-data

09_big-data-for-marketing-analytics-and-automation

01_wrap-up

01_welcome-to-week-2

04_work-with-google-analytics-monitor-metrics

05_work-with-google-analytics-create-explorations

01_work-with-google-ads-metrics

01_link-google-ads-to-google-analytics

03_export-google-ads-and-google-analytics-data

04_cady-what-an-analysis-of-metrics-can-tell-you

01_wrap-up

01_welcome-to-week-3

02_roi-and-roas-calculations

01_introduction-to-a-b-tests

02_perform-a-b-tests-in-google-ads

08_jordan-interpret-a-b-test-results

01_indicators-of-a-successful-marketing-campaign

01_wrap-up

01_welcome-to-week-4

02_work-with-stakeholders

01_prepare-data-in-spreadsheets-sorting-and-filtering

04_prepare-data-in-spreadsheets-pivot-tables

01_create-data-visualizations-in-spreadsheets

03_other-tools-for-data-analytics-and-visualization

01_create-effective-presentations

01_wrap-up

01_course-wrap-up

01_introduction-to-course-6

01_welcome-to-week-1

02_what-is-e-commerce

03_the-benefits-of-selling-online

04_henry-my-career-path-into-e-commerce

01_get-to-know-the-basics-of-e-commerce

03_jaylin-the-role-of-an-entry-level-e-commerce-specialist-at-a-big

01_market-research

04_identify-your-target-audience

06_how-to-do-product-research

07_product-sourcing

09_branding-in-e-commerce

01_wrap-up

01_welcome-to-week-2

02_overview-of-e-commerce-stores

04_e-commerce-platforms

01_introduction-to-shopify

01_introduction-to-building-an-e-commerce-store

03_add-products-to-a-shopify-store

07_finish-setting-up-a-shopify-store

09_set-up-your-google-merchant-center-account-and-link-it-to-shopify

10_add-google-and-other-shopping-channels-in-shopify

01_wrap-up

01_welcome-to-week-3

02_advertise-online

01_advertise-with-google-ads-campaigns

03_understand-smart-campaigns

05_create-a-smart-shopping-campaign

01_explore-seasonality-in-e-commerce

02_use-google-ads-to-plan-for-seasonality

05_optimize-your-e-commerce-marketing-strategies

01_wrap-up

01_welcome-to-week-4

02_create-an-engaging-online-experience-for-customers

01_introduction-to-the-checkout-process

02_common-reasons-for-cart-abandonment

05_taylor-optimize-a-website-to-improve-sales

06_get-products-to-customers

01_wrap-up

01_course-wrap-up

01_introduction-to-course-7

01_welcome-to-week-1

02_introduction-to-customer-loyalty

03_rewards-programs

04_dynamic-remarketing

01_post-purchase-follow-up-methods

02_survey-customers-and-ask-effective-questions

04_how-to-provide-excellent-customer-service

01_wrap-up

01_welcome-to-week-2

02_analyze-data-to-measure-e-commerce-success

03_william-the-power-of-data

04_shopify-analytics-and-reports

01_monitor-growth-and-revenue-for-an-e-commerce-store

01_use-data-to-improve-the-performance-of-an-e-commerce-store

01_evaluate-product-performance

01_wrap-up

01_welcome-to-week-3

02_project-introduction

01_tips-to-prepare-a-portfolio-for-job-applications

04_jade-search-and-apply-for-jobs

05_create-a-resume

07_rahul-resume-tips

08_sydney-resume-tips

12_isela-tips-for-creating-a-cover-letter

13_mike-find-the-role-for-you

01_introduction-to-the-interview-process

03_get-to-know-your-interviewer

06_build-rapport-with-interviewers

07_jordon-job-interview-guidance

01_use-star-method-to-answer-interview-questions

05_laura-interview-tips

01_develop-an-elevator-pitch

05_nami-job-interview-guidance

06_jesse-overcome-imposter-syndrome-when-preparing-for-interviews

01_wrap-up

01_course-wrap-up

01_congratulations-on-completing-the-digital-marketing-e-commerce-certificate

06_exploring-professional-opportunities

08_recap-of-the-certificate-program

1.Course Introduction

2.Changes in Shopping Behaviors Due to COVID-19 (Part 1)

3.Changes in Shopping Behaviors Due to COVID-19 (Part 2)

4.Enduring Trends Post COVID-19

5.Focus on the Winning Strategies

1.Focus on the Leaders Winning Strategies of Amazon

2.Focus on the Leaders Winning Strategies of Other Top Retailers

3.Luxury Strategies

4.Customer-Centered Omni-Channel Technology & Data Management

1.Integration of OnlineOffline Strategies

2.Integration of OnlineOffline Strategies

3.Legacy Brands and Retailers

4.Lessons from China New Retail and Social Commerce

1.What is a Brand

2.Brands with Purpose

3.Example of Brand Strategies

4.When Brands Should Take a Stand

5.Conclusions

02_course-introduction-and-specialization

01_introduction

02_introduction-to-google-seo

03_seo-as-a-career

01_how-search-engines-work

03_evolution-of-seo

01_current-seo-best-practices

02_introduction-to-search-engine-algorithms

04_algorithm-updates-history-part-1

05_algorithm-updates-important-algorithms-part-2

07_seo-best-practices-and-ranking-factors

09_panda-the-game-changer-for-content

11_cleaning-up-links-with-penguin

01_seo-of-today-tomorrow-and-beyond

02_core-web-vitals

04_eat-ymyl

06_featured-snippets-and-rich-snippets

08_bert

10_evolution-of-keyword-optimization

11_strengthening-your-keyword-strategy

13_how-does-branding-influence-website-rank

01_your-audience-and-building-personas

02_persona-development

04_marketing-to-your-persona

06_creating-your-ideal-buyers-persona

02_course-summary-and-wrap-up

02_course-introduction

01_introduction-to-on-page-seo

02_key-areas-of-seo

04_meta-data-and-meta-tags

05_title-tags-101

06_meta-descriptions-help-too

07_a-note-about-meta-keywords

09_url-optimization

10_how-to-use-heading-tags

11_creating-and-optimizing-unique-content

12_analyzing-a-website-using-a-web-crawler

01_introduction-to-off-page-seo

02_off-site-seo-elements

03_who-is-linking-to-your-content

05_social-media-help-or-hinder

01_introduction-to-technical-seo

02_laying-the-structural-foundation-with-technical-seo

03_html-sitemap-vs-xml-sitemap

04_the-robots-txt-file-protocol

05_overcoming-pesky-error-codes

06_redirects-101

07_404-pages-best-practices

01_keyword-theory-research-introduction

02_choosing-the-right-keywords

03_stages-of-search

04_heads-tails-and-long-tail-keywords

05_the-science-of-how-users-conduct-searches

01_course-summary-and-wrap-up

02_course-overview

01_applying-keyword-research-introduction

02_why-do-a-competitive-analysis

03_how-to-perform-a-competitive-keyword-analysis

04_analyzing-your-competition

05_develop-a-plan-to-compete

06_competing-with-page-level-information

07_dealing-with-larger-sites

08_mapping-keywords-to-pages

09_questions-to-ask

10_keyword-mapping-processes

11_creating-a-keyword-map-for-clients

01_advanced-on-page-seo

02_benefits-of-a-competitive-content-analysis

03_dissecting-the-competitive-content-analysis

04_what-kind-of-content-will-resonate-with-your-customers

05_conducting-an-internal-content-audit

06_how-to-begin-your-content-analysis

07_organizing-and-evaluating-content

08_creating-a-strategy-for-optimizing-content

09_domain-level-content-strategy

10_what-makes-content-great

11_different-types-of-content-and-how-to-use-them

12_creating-impactful-content

13_local-seo-part-1

14_local-seo-part-2

01_mobile-app-seo

02_external-app-optimization

03_app-store-optimization

05_app-a-b-testing

07_optimizing-your-screenshots

01_kpis-for-seo-part-1

02_kpis-for-seo-part-2

03_return-on-investment-roi

04_seo-survey-findings

06_forecasting-seo-impact-part-1

07_forecasting-seo-impact-part-2

08_forecasting-seo-impact-part-3

01_creating-an-seo-campaign

01_scoping-an-seo-project

02_proving-your-value-to-potential-clients

03_managing-client-expectations

01_asking-the-right-questions

02_importance-of-achieving-quick-wins

01_developing-smart-project-goals

02_establishing-benchmarks-and-tracking-metrics

03_reporting-progress-to-your-client

01_course-summary

02_course-overview

01_content-marketing-ecosystem

02_basics-of-seo-recap

03_value-links

04_link-building

05_dos-don-ts-obtaining-links

06_guest-posting

07_basic-concepts-of-content-marketing

08_building-your-audience

09_the-content-marketing-ecosystem-seo

01_social-media-marketing

02_social-media-links-seo

03_platform-demographics

04_principles-of-building-audiences

05_case-studies

01_influence-marketing

02_what-can-influencers-do-for-you

03_building-the-relationship

04_first-steps-in-collaboration

05_advanced-targeted-advertising

01_creating-world-class-content

02_market-data-on-content-marketing

04_anchor-content

05_types-of-enhanced-content

06_partnerships

08_case-studies

09_review-of-the-basics

01_course-summary

01_meet-dr-schweidel

01_course-objectives-example-1-political-advertising-expenditures

02_course-goals-example-2-performing-arts-centers

03_organizing-data

04_the-motion-picture-industry

01_excel-analysis-of-motion-picture-industry-data

02_displaying-conditional-distributions

03_analyzing-qualitative-variables

04_steps-in-constructing-histograms

05_common-descriptive-statistics-for-quantitative-data

01_regression-based-modeling

02_introduction-to-customer-analytics

03_customer-choices-drive-business-decisions

04_illustrating-customer-analytics-in-excel

01_customer-valuation-excel-demonstration

02_inventory-management-excel-demonstration

01_randomness-probability-an-introduction

02_applications-of-randomness-probability

03_assessing-the-value-of-information

01_randomness-probability-excel-demonstration

01_a-general-decision-making-framework

02_properties-of-random-variables

03_steps-in-using-probability-functions

04_normal-distribution-other-probability-models

05_warnings-in-modeling-uncertainty

01_product-protection-plans

02_company-constraints-decisions

03_questions-to-investigate

01_approaches-to-forecasting

01_regression-based-modeling

02_examining-the-residuals

03_assessing-forecasting-performance

02_how-to-use-customer-centric-analytics

03_business-decisions-drive-customer-choices

04_illustrating-customer-acquisition-in-excel

05_timing-models-in-marketing

02_model-for-retention-excel-demonstration

02_kiwi-bubbles-exercise-excel-demonstration

01_managing-customer-equity

02_acquisition-retention-market-value

03_customer-valuation

04_marketing-to-new-current-customers

03_using-factor-analysis-to-identify-underlying-constructs-part-1

04_using-factor-analysis-to-identify-underlying-constructs-part-2

01_using-factor-analysis-to-identify-underlying-constructs-part-3

02_using-factor-analysis-to-identify-underlying-constructs-part-4

03_using-factor-analysis-to-identify-underlying-constructs-part-5

04_customer-segmentation-part-1

05_customer-segmentation-part-2

06_customer-segmentation-part-3

03_building-perceptual-maps-part-1

04_building-perceptual-maps-part-2

03_social-media-monitoring-part-1

04_social-media-monitoring-part-2

05_social-media-monitoring-part-3

03_opinion-science-and-dynamics-part-1

04_opinion-science-and-dynamics-part-2

05_opinion-science-and-dynamics-part-3

06_opinion-science-and-dynamics-part-4

02_platforms-part-1

03_platforms-part-2

04_platforms-part-3

06_platforms-part-5

02_meaningful-marketing-insights-course-objectives-example-1

03_meaningful-marketing-insights-course-goals-example-2

04_meaningful-marketing-insights-organizing-data

05_meaningful-marketing-insights-the-motion-picture-industry

06_meaningful-markting-insights-excel-analysis-of-motion-

07_meaningful-marketing-insights-displaying-conditional-distributions

08_meaningful-marketing-insights-analyzing-qualitative-variables

09_meaningful-marketing-insights-steps-in-constructing

10_meaningful-marketing-insights-common-descriptive-statistics-for-quantitative

01_congratulations

01_introduction

03_introduction-to-anke-audenaert

04_introduction-to-social-media-marketing-overview

05_careers-in-digital-marketing

01_the-social-media-landscape-overview

02_introduction-to-marketing

03_introduction-to-digital-marketing

04_introduction-to-social-media-marketing

01_social-media-and-business

02_social-media-and-non-profits

01_categorizing-social-media

02_the-history-of-facebook

03_facebook-products-overview

05_the-social-media-landscape-conclusion

01_social-media-platforms-overview

03_use-facebook-to-connect-people-and-businesses

04_engage-and-entertain-with-video-on-youtube

05_make-connections-on-whatsapp-and-messenger

06_connect-engage-and-transact-with-wechat

07_find-people-that-care-about-what-you-do-on-instagram

08_build-professional-connections-on-linkedin

01_use-short-video-to-connect-on-tiktok

02_boost-your-messaging-game-with-snapchat

03_join-the-conversation-on-twitter

04_showcase-your-products-and-services-on-pinterest

05_connect-on-niche-interests-on-social

08_social-media-platforms-conclusion

01_goals-and-planning-for-success-overview

02_what-are-marketing-goals-and-why-do-you-need-them

03_establishing-smart-goals-for-your-marketing

01_what-are-kpis-and-why-do-you-need-them

02_setting-kpis-for-your-marketing

04_goals-and-planning-for-success-conclusion

01_understand-your-audience-overview

02_what-is-a-target-audience-and-why-do-you-need-one

03_defining-your-target-audience

01_what-is-a-customer-journey-and-why-do-you-need-one

02_mapping-your-customers-journey

05_understand-your-audience-conclusion

01_choose-your-social-media-channels-overview

02_choose-your-platform-carefully

03_map-your-audience-to-the-right-platform

01_managing-social-media-policies

02_creating-a-social-media-policy

03_using-your-company-blog

04_managing-your-blog

07_choose-your-social-media-channels-conclusion-and-congratulations

01_introduction-to-the-facebook-social-media-marketing-professional-certificate

02_social-media-management-overview

03_introduction-to-anke-audenaert1

04_careers-in-digital-marketing

01_establish-your-presence-overview

02_steps-to-set-up-a-social-media-presence

03_establishing-a-presence-on-facebook

04_establishing-a-presence-on-instagram

01_what-is-a-brand-and-why-you-need-one

02_the-epic-brand-framework

03_brand-existence

04_brand-purpose

05_brand-identity

06_brand-connection

07_establish-your-presence-conclusion

01_social-media-content-overview

03_anatomy-of-a-social-media-post

04_anatomy-of-a-facebook-post

05_anatomy-of-an-instagram-post

02_the-role-of-content-in-social-media

01_the-role-of-text-in-posts

02_the-role-of-images-in-posts

03_the-role-of-video-in-posts

01_creating-a-post-on-facebook

02_creating-a-post-on-instagram

03_social-media-content-conclusion

01_social-media-content-management-overview

02_identify-what-to-post

03_topics-to-post-about

04_using-storyboards-to-plan-your-content

05_creating-a-storyboard

06_what-makes-content-viral

01_using-a-content-calendar

02_creating-a-content-calendar

01_repurposing-content

02_auditing-content

01_building-a-following-on-social-media

02_interacting-and-moderating-on-social-media

03_managing-your-social-media-presence

06_social-media-content-management-conclusion

01_evaluate-your-efforts-overview

02_measure-what-matters

03_facebook-page-insights

05_instagram-insights

06_iterating-on-your-content-calendar

07_evaluate-your-efforts-conclusion

10_congratulations

01_introduction-to-the-facebook-social-media-marketing-professional-certificate

02_fundamentals-of-social-media-advertising-overview

03_introduction-to-daniel-kob

04_careers-in-digital-marketing

01_introduction-to-social-media-advertising-overview

02_why-and-when-to-pay-for-ads

03_organic-posts-vs-paid-ads

04_organic-posts-vs-paid-ads-on-facebook-and-instagram

05_ad-formats-on-popular-social-media-platforms

01_the-five-components-of-a-social-media-ad

02_anatomy-of-a-facebook-and-instagram-ad

03_evaluating-the-effectiveness-of-an-ad

04_introduction-to-social-media-advertising-conclusion

01_creating-effective-ads-on-social-media-overview

02_how-your-business-goals-determine-your-kpis

03_tips-for-sourcing-and-creating-ad-visuals

05_writing-effective-copy-for-your-ad

01_collaborating-with-internal-and-external-teams

02_working-with-creative-briefs

04_creating-effective-ads-on-social-media-conclusion

01_data-privacy-and-policies-on-social-media-introduction

02_data-based-advertising

03_how-data-is-collected-online

04_different-data-formats

05_who-collects-and-stores-data

01_intro-to-data-protection-policies

02_government-regulations-gdpr-ccpa-coppa

03_industry-self-regulation

04_company-data-policies

05_data-privacy-and-policies-on-social-media-conclusion

01_getting-started-with-advertising-on-facebook-and-instagram-overview

02_case-study-charleston-gourmet-burger-company

03_build-an-ad-from-your-facebook-business-page

05_choose-the-ad-objective-for-your-business-goal

01_case-study-blooms-france

02_build-an-ad-from-your-instagram-business-account

03_instagram-stories-ads

04_creative-tips-for-ads-in-stories

05_getting-started-with-advertising-on-facebook-and-instagram-conclusion

01_project-overview-create-a-creative-brief-for-your-social-media-ad

02_congratulations

01_introduction

02_advertising-with-facebook-ads-manager-overview

03_introduction-to-daniel-kob1

04_careers-in-digital-marketing1

01_first-steps-in-facebook-ads-manager-overview

02_tools-to-advertise-on-facebook

03_ad-placements

04_the-facebook-ad-auction

01_campaign-structure

02_set-up-your-ad-account

03_how-to-navigate-ads-manager

04_first-steps-in-facebook-ads-manager-conclusion

01_determine-your-campaign-objective-and-budget-overview

02_set-a-campaign-objective

04_examples-of-campaigns-in-ads-manager

01_determine-your-campaign-budget

02_set-a-budget-in-ads-manager

03_campaign-bid-strategies

06_determine-your-campaign-objective-and-budget-conclusion

01_select-your-audience-placements-and-schedule-overview

02_introduction-to-audiences-in-ads-manager

03_the-3-types-of-audience

04_core-audiences

06_introduction-to-facebook-pixel

07_custom-audiences

08_lookalike-audiences

01_choose-ad-placements-in-ads-manager

03_optimization-spending-controls

04_schedule-your-ad-set

05_estimate-your-audience-reach

06_select-your-audience-placements-and-schedule-conclusion

01_create-your-ads-and-evaluate-your-campaign-results-overview

02_ad-formats

04_create-your-ads-in-ads-manager

06_edit-and-troubleshoot-your-campaign

01_understand-your-campaign-performance

02_analyze-your-campaign-results

03_how-the-campaign-objective-determines-your-key-metrics

06_create-your-ads-and-evaluate-your-campaign-results-conclusion

01_build-a-full-campaign-in-facebook-ads-manager-overview

02_campaign-brief-for-ads-manager-walk-through

03_campaign-creation-in-ads-manager-walk-through

01_project-overview-build-a-campaign-in-facebook-ads-manager

02_congratulations1

01_introduction-to-the-facebook-social-media-marketing-professional-certificate

02_measure-and-optimize-social-media-marketing-campaigns-course-introduction

03_introduction-to-anke-audenaert

04_careers-in-digital-marketing

01_evaluate-your-marketing-results-against-goals-overview

02_align-metrics-with-common-marketing-goals

03_data-and-reports-to-evaluate-performance

01_understanding-roas-and-roi

02_understanding-cost-per-result

03_understanding-customer-lifetime-value

01_roas-and-roi-example

03_cost-per-result-example

05_customer-lifetime-value-example

08_evaluate-your-marketing-results-against-goals-conclusion

01_measure-your-advertising-effectiveness-overview

02_what-are-experiments

03_using-experiments-to-measure-advertising-effectiveness

01_experiments-to-measure-ad-effectiveness-on-facebook

02_creating-a-brand-survey-test-and-a-holdout-test

03_interpreting-the-results-of-brand-surveys-and-holdout-tests

07_measure-your-advertising-effectiveness-conclusion

01_optimize-your-ad-campaigns-with-a-b-testing-overview

02_set-up-an-a-b-test

03_interpret-results-of-an-a-b-test

01_measuring-across-channels-with-media-mix-models

02_measuring-across-channels-with-attribution

03_challenges-when-measuring-across-channels

06_optimize-your-ad-campaigns-conclusion

01_presenting-your-campaign-results

02_presenting-your-campaign-results-applied

01_telling-a-clear-story-with-data

02_communicating-in-a-presentation

03_example-mfreshflowers

05_communicate-your-marketing-results-conclusion

06_congratulations

01_introduction

02_introduction-to-anke-audenaert

03_weekly-introduction

05_careers-in-digital-marketing

01_weekly-introduction

02_weekly-conclusion

01_facebook-exam-overview

03_congratulations

02_introduction-to-specialization

03_1-1-introduction-to-course

04_1-2-what-is-marketing

05_1-3-what-is-marketing-execution

06_1-4-cross-cultural-analysis-platforms

07_1-5-lg-interview-jeongseok-lee

01_2-1-what-is-marketing-strategy

02_2-2-vsa

03_2-3-transing

04_2-4-cross-industry-innovation

05_2-5-lg-interview-siwan-ryu

06_2-6-luxury-marketing-interview-h-lee

01_3-1-what-is-branding

02_3-2-international-branding-strategy

03_3-3-cross-industry-branding

04_3-4-asiana-cobra-part1

05_3-5-asiana-cobra-part2

05_introduction-to-specialization

06_1-1-introduction-to-course

07_1-2in-international-marketing

08_1-3-b2c-marketing

09_1-4-interview-b2c

10_1-5-targeted-mini-vsa

11_1-6-marketing-to-bottom-of-pyramid

03_2-1-market-landing

04_2-2-market-targeting

05_2-3-market-positioning

06_2-4-self-positioning

07_2-5-interview-phil-zerrillo

02_3-1-product-marketing

03_3-2-promotion-marketing

04_3-3-place-marketing

05_3-4-price-marketing

02_4-1-7s-innovation-marketing

03_4-2-s1-social-marketing

04_4-3-s2-small-marketing

05_4-4-s3-simple-marketing

06_4-5-s4-skip-marketing

07_4-6-s5-sports-marketing

08_4-7-s6-screen-marketing

09_4-8-s7-set-marketing

10_instructors-thank-you

05_introduction-to-specialization1

06_1-1-introduction-to-course1

07_1-2-what-is-b2b-marketing-part1

08_1-3-what-is-b2b-marketing-part2

09_1-4-b2b-push-pull-and-the-4w-s-approach

10_1-5-expert-b2b-interview-with-alex-teo-and-prasanna-meduri-part1