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There have been a number of efforts to build AI that designs games, but these generally produce results that are not very interesting to play. Why? There are probably a lot of reasons, but one is that these projects focus on reproducing the most basic outward mechanical appearance of a game, ignoring almost everything that gives a game meaning. We take a look at what designers really think about when they make games, and we muse about what an AI for such tasks might look like.