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内容营销战略-The Strategy of Content Marketing

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2023-04-04 15:44:36

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内容营销战略-The Strategy of Content Marketing

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1.Module Introduction

01:19

2.What Should Content Do

06:10

3.Overview of the Structure for Effective Content

04:52

4.Building Your Professional Brand

04:26

5.Tips for Building Your Professional Brand

05:25

6.I Have My Site, Now What

04:26

7.The Strategic Context (7A Framework)

01:11

8.Overview of the 7A Framework

11:50

9.The First 2 A's of the Framework Agility & Authenticity

01:11

10.Stealing Headlines for Attention

08:23

11.Capturing Audience Attention

10:27

12.Actions Steps 1, 2, 3

08:36

13.Call-to-Action & Risk Reversal

11:23

14.Expanding Your Network

10:23

15.Your About Page

04:36

16.The Last 2 A's of the Framework Authority & Audience

01:29

17.Mapping the Journey Crafting a Content Marketing Strategy

01:43

18.Empathy Maps

00:48

19.Experience Maps

01:06

20.Two Keys to Creating Irresistible Content

09:19

21.The Strategic Types of Content

01:29

22.Affinity Content

01:16

23.Action Content

00:59

24.Making Action Content Actionable

01:25

25.Authority Content

00:50

26.Managing Your Content

01:14

27.Ethics and Professionalism

08:25

28.Plagiarism and Copyright Law

09:38

29.Introduction to Metrics

01:00

30.What Data Should I Pay Attention To

01:01

31.Multimedia Content - Visuals

08:48

32.Multimedia Content - Audio and Video

10:16

33.Course Summary

02:44

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