IGN:原神-全亚洲和美国销量最高的手机游戏。狂赚五千万美元,狂砍一千七百万注册

转载自IGN英文官网

作者:Jordan Oloman

2020年10月5日上传

译者水平有限,欢迎在评论区里指出错误

原标题:Genshin Impact: 17 Million Downloads on Mobile Alone, Estimated $50 Million in Revenue Since Launch

原神:在手机端拿下一千七百万次下载,上线之后估计赚了五千万美元

Genshin Impact has managed 17 million downloads on mobile alone over the first four days of its release, with analysts estimating that it's grossed $50 million since launch.


The free-to-play action-RPG arrived on PlayStation 4, PC, iOS and Android on September 28, and mobile analytics company App Annie posted the downloads milestone on Twitter on October 4.

在原神上线的前四天里,它仅在移动设备上的下载量就达到了1700万次,有分析师估算出原神自发布以来已经收入约五千万美元。

这个免费的动作角色扮演游戏(RPG)在9月28日登陆了PlayStation 4,PC,iOS和Android,一家名为“App Annie”的移动分析公司在10月4日发推称,原神达到了1700w下载的里程碑。

That huge early uptake means that the game is already a top grossing mobile title in across Asia, and in the US. Speaking to IGN, Daniel Ahmad, Senior Analyst at Niko Partners, estimates that the game has grossed $50 million in its first week, with the majority of that revenue coming from China, Japan, and the US.

"The game had more than 20 million pre-registrations prior to launch, of which more than 5 million were from outside China", explains Ahmad. "This is a huge achievement not just for a Chinese developed game, but for a new original IP too."

Genshin Impact has been compared to The Legend of Zelda: Breath of the Wild due to its visual aesthetic and design. The game is an open-world action-RPG with gachapon elements, and it has already proven to be quite the success on social media. A Nintendo Switch version is currently in the works too, with a release date unannounced.

如此可观的早期普及率意味着原神整个亚洲和美国销量最高的手机游戏。Niko Partners的高级分析师丹尼尔·艾哈迈德(Daniel Ahmad)向IGN表示,他估计这款游戏在首周就赚了5,000万美元,其中大部分收入来自中国,日本和美国。

艾哈迈德解释说:“这款游戏在发布前已经达到2000万预注册,其中的500万来自中国以外。” “这不仅对于中国开发的游戏,而且对于新的原创来说IP都是一个巨大的成就。”

原神的美术效果和内容设计经常被拿来与塞尔达荒野之息作比较。原神是个带有抽卡元素的开放世界RPG游戏,并且在社交媒体上口碑不错。NS版本正在制作中,但是还不清楚发布日期。

It's the latest in a series of Chinese games that have caught western attention, which Ahmad says is part of a deliberate attempt to crack new markets: "As the mobile games market matures in China, developers are looking to reach new players, both outside China and on new platforms. Both small and large Chinese studios have been investing in more robust experiences that can scale to console and PC. As many have seen with previously announced games such as Lost Soul Aside, Bright Memory Infinite and Black Myth Wu Kong, Chinese game developers are beginning to make their mark in the West."

"While the distribution and monetisation model for Genshin Impact are already accepted in China," Ahmad continues, "the game is popularising AAA free to play and gacha games in the West. [Developer] MiHoYo has worked to ensure that gamers can play the title without needing to pay to progress, while still being able to monetise from those who want to pay and obtain the best characters and equipment earlier."

If you're interested in checking Genshin Impact out, take a look at our hands-on preview from March of this year to learn more about how it plays. We've also got some Genshin Impact guides to check out if you're already playing. Here's the skinny on acquiring wishes and here's an article explaining how you can play co-op with your friends.

原神是一系列引起西方世界关注的中国游戏中的最新游戏,艾哈迈德说这是开拓新市场计划中的一部分:“随着中国手游市场的成熟和饱和,开发人员正在寻求接触中国以外的新玩家。中国大大小小的工作室都在投资于跨平台游戏和更加优秀的PC游戏,就像许多先前发布的游戏所看到的,例如《失落之魂》、《光明记忆》和《黑神话:悟空》,中国的游戏开发者开始在西方留下自己的印记。

艾哈迈德继续说:“原神的发行和货币模式在中国早已经被接受,它正在西方推广免费3A游戏和gacha(抽卡)游戏。 米哈游确保玩家可以在无需付费的情况下玩游戏,同时仍然能够从氪金大佬手中赚钱。”

如果你想深入了解原神,可以去康康我们写的其它专栏。


Jordan Oloman is a freelance writer for IGN. Follow him on Twitter.

Jordan Oloman是为IGN供稿的自由作家,这是他的推特链接(略)。

截止本专栏发稿前,本文下有128条评论。

摘录最高赞的评论:

@oldtimer1973(注册于2018年9月10日)

It's fun. It's free. Enough said.

I have been playing since launch and having a blast and haven't spent a cent. If I ever hit a paywall, I'll just quit and move onto something else. Pretty simple, really. Or I'll pay a little to continue for a really solid game and not be the worst for it.

Not sure why everyone hates this model so much. In the wrong hands it could be bad, but it's free to try out so if you don't like it you move on. No harm done.

Better than dropping $60 on an over-hyped game and being asked to buy "Season Passes" every few months for game updates.


本文禁止转载或摘编

-- --
  • 投诉或建议
评论