资本寒冬划出了一个门槛：创业公司“不仅需要一个好故事和野蛮生长”，还需要切实的数据来支撑---------小红书武汉总部的负责人陶芸。
The capital winter marks a threshold: startups will need not just “a good story and barbaric growth”, says Ms Tao, but solid numbers to back them up.
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Background infromation
什么是独角兽？
privately held companies with post-money valuations at or above $1B are categorized as unicorns. This designation is reserved for startup companies poised for significant growth in the near future. 《WIki》
独角兽企业原本是美国风投界的术语。用来描述估值超过10亿美元的初创公司，这些企业最初通常是以软件为主，但现在渐渐包括了其他领域的行业。而现在，人们用独角兽企业来形容发展前途良好的初创企业。
Capital Winter
Baidu, Alibaba and Tencent, as well as Meituan-Dianping and Xiaomi, have announced restructuring plans involving a workforce trim or a reduction in new hires. Didi Chuxing, a ride-hailing giant, halved year-end bonuses for staff. Rumours of large lay-offs have circulated on social media: Zhihu, a Quora-like question-and-answer website, was reported to have fired 300 workers in December (it denied this). Job openings for the internet industry fell by 40% in the first quarter of 2018 on the previous year, according to data from Zhaopin, a jobs website.
百度、阿里巴巴、腾讯、美团点评和小米都宣布了包含裁员或减少招聘的重组计划。网约车巨头滴滴出行将员工的年终奖减半。社交媒体上满是关于大批裁员的传言；问答网站知乎据称去年 12 月解雇了 300 名员工（该公司否认了这一消息）。招聘网站智联招聘的数据显示，2018 年第一季度，互联网行业的招聘职位比去年同期减少了 40%。
How long will such problems persist? For the capital winter, investors say a thaw could be near. China’s stockmarket has bounced in 2019. A new innovation board in Shanghai, modelled on Nasdaq, should encourage local tech offerings, with rules that allow even some money-losing startups to go public. The first flotations may begin in the summer.
这些问题会持续多久？投资者说，资本寒冬可能快要解冻了。中国股市在 2019 年已经反弹。上海新推出了一个仿效纳斯达克的科技创新板，应该能鼓励本土科技企业上市，其规则甚至允许一些亏损的创业公司上市。首批上市可能在今夏启动。
Still, China’s unicorns will need to grow differently in future. Many are expanding not in their usual bases of Beijing, Shanghai and Shenzhen, but in second-tier cities, including Wuhan, Chengdu and Xi’an, driven by a need to reduce operating costs. These inland cities are luring talented young Chinese and the startups they want to work for. They offer housing subsidies and relaxed rules on household registrations, a system that ties Chinese to where their family came from. 不过，中国的独角兽未来需要改变成长方式。出于降低运营成本的需要，许多公司不再像以往那样以北京、上海和深圳为基地扩张，而是选择武汉、成都和西安等二线城市。这些内陆城市正在吸引有才华的中国年轻人和他们想要去工作的创业公司。它们提供住房补贴，放宽户口登记这一将中国人和他们的家庭所在地绑定在一起的制度。
Xiaohongshu (meaning “Little Red Book”), a popular social network for fashion and beauty products, made the move to Wuhan in 2017 from its base in Shanghai. Its largest office is now there. Lower costs have allowed it to grow quickly, and it entices the best to relocate by paying them rich-city salaries. It was valued at over $3bn in a funding round in June led by Alibaba. Tao Yun, who runs Xiaohongshu in Wuhan, says that the capital winter marks a threshold: startups will need not just “a good story and barbaric growth”, says Ms Tao, but solid numbers to back them up.
走红的时尚和美妆类社交网络小红书的总部位于上海，2017 年又踏足武汉。现在武汉办公室的规模已是最大。较低的成本让它得以快速发展，并且通过提供一线城市的工资吸引优秀人才移居武汉。在去年 6 月阿里巴巴领投的一轮融资中，该公司估值超过 30 亿美元。小红书武汉总部的负责人陶芸表示，资本寒冬划出了一个门槛：创业公司“不仅需要一个好故事和野蛮生长”，还需要切实的数据来支撑。
In a widely circulated post in December, Wang Xing, the founder of Meituan-Dianping, made a grim prediction that “2019 might be the worst year of the past decade, but it will be the best of that to come”. If firms and investors learn the hard lessons of the capital winter—when it comes to adapting, Chinese startups, after all, have strong form—such dark thoughts may be set aside come spring.
去年 12 月，美团点评的创始人王兴在网上发布的一段话广为流传。他悲观地预测道：“2019 年可能会是过去十年里最差的一年，但却是未来十年里最好的一年。”如果企业和投资者在资本寒冬里吸取了惨痛的教训，可能春天到来时这些忧思就会被抛诸脑后。毕竟，论适应性，中国的创业公司可是很强大的。
VOC
workforce trim 减少招聘trim 修剪
gloves trimmed with fur 毛皮镶边的手套
interior trim 内部装饰
trim your hair 理发
The training budget had been trimmed by ￡10 000. 培训预算削减了1万英镑
OM：点缀，装饰
ride-hailing 叫车，约车
OM：adj.阴森恐怖的,严厉的（常指建筑物的阴森恐怖）
trim [trim] v./ adj. 修剪，整洁整齐的 （第一个单词有木有）
prim [prim] adj.呆板的，古板的 <源于 primary,小学老师真古板>”rim是边缘，b在前面是不变，鬼在前面真恐怖，树在前面是修剪，起初开头是呆板“
bar+bar+ic 凡事用棒子打————野蛮，残暴
He stepped across the threshold. 他迈过门槛。
OM： 开端，起点
He stepped across the threshold. 他迈过门槛。
My earnings are just above the tax threshold (= more than the amount at which you start paying tax) . 我的收入刚刚超过征税起点。
The firm may be forced to relocate from New York to Stanford. 公司也许会被迫从纽约迁移到斯坦福。
Young people are lured to the city by the prospect of a job and money. 年轻人希望打工赚钱，从而被诱惑到城市。
SYN：induce tempt
SYN： entice
The bargain prices are expected to entice customers away from other stores. 低廉的价格意在把顾客从其他商店吸引过来。
The animal refused to be enticed from its hole. 那只动物怎么引诱也不肯出洞。
EM： ( business 商) ( also float ) the process of selling shares in a company to the public for the first time in order to raise money •plans for (a) flotation on the stock exchange 在证券市场上发行股份的计划•a stock-market flotation 在股票市场上市
SYN：melt
OPP：freeze
e.g. It's starting to thaw. 天气转暖，冰雪开始融化了。
抽象意义：变得友好（或随和、不拘束）•Relations between the two countries thawed a little after the talks. 谈判后两国关系缓和了些。
OM：跟···打招呼，向谁喊
OM: 赞扬，称颂
A voice hailed us from the other side of the street. 街对面有个声音招呼我们
The conference was hailed as a great success. 会议被称颂为一次巨大的成功
hail 招手（请出租车或公共汽车停下）
在V&L的《一个陌生女人的来信 》名著导读里面出现过呀
He hailed a taxi, and skimmed the newspaper as he drove home.
thaw 融化
flotation 发行股份
lure 诱惑，引诱
relocate 搬迁，搬移
threshold 门槛，门口
barbaric 野蛮的，残暴的
grim 令人沮丧的<鬼在前面真恐怖>
