#第二届国际青年大会#​ SDGs主题论坛演讲，SING女团演讲全文。

SING女团队长秦瑜发表演讲

各位老师，各位嘉宾朋友，大家好，我是来自中国酷狗音乐旗下的电子国风女团SING成员秦瑜，今天我想从自己的经历出发，分享一些关于年轻人如何传承创新中华传统文化的小感悟。

My topic is  ‘Integration Distinguished Ladies and gentlemen, good morning. I’m Qingyu, a member of the electronic Chinese style music girl band SING under Kugou Music. Today I would like to share some insights on young people’s inheritance and innovation of traditional Chinese culture based on my personal experience.

我的演讲主题是“从‘电子国风’看青年文化与传统文化的融合发展”

My topic is  ‘Integration of Youth Culture and Traditional Culture from the Perspective of Electronic Chinese Style Music’ 

先和大家说一个小故事吧。

Let’s start with a story.

2017年，我们SING这个已经成立2年的女团开始酝酿转型，希望走一条专属于自己独特的音乐路线。早在16年的时候，我们曾经推出了一首温柔清新的中国风歌曲《柒月》，当时受到了不少好评，再加上我们对中华传统文化的热爱，于是在敲定团队新风格时，中国风成为了我们的首选。但是大部分的传统文化传播者都会面临这样一个难题：单纯地将传统的东西原封不动进行还原再现，在形式和创作上必将会受到很大限制。如果说承传是第一步，那么如何创新便成了第二个课题。

In 2017, as a 2-year-old band, we started to plan a transformation to polish our uniqueness. As early as 2016, we released a tender Chinese style song ‘Qi Yue’ (July) which was well-received by the audience. Out of love for traditional Chinese culture, we finally chose the Chinese style as our new style. However, most traditional culture communicators face the same problem that the reproduction of traditions without any changes will certainly limit the form and content of creation. The task before us is to first inherit and then to innovate.

当时我们的想法是，我们要用自己的方式去展现跟重新定义中国风，于是SING真正意义上的转型作《寄明月》就这样顺应而生。《寄明月》融合了传统民乐与戏腔，无论是歌词、配乐还是造型、舞蹈都以中国传统元素为基调，但在此之上，我们大胆地把新潮的电子乐加入其中，最后，我们将它定义为“电子国风”。

At that time, we decided to perform and redefine ‘Chinese style’ in our own way, and that led to the birth of ‘Ji Ming Yue’ (To the Moon), a milestone song of the band which combines traditional folk music and opera singing. The lyrics, music, costumes, make-up and dance are all based on traditional Chinese cultural elements. In addition, we took a further step by injecting modern electronic music into the song and defined the outcome as ‘electronic Chinese style music’,a  unique C-POP style.

电子国风单曲《寄明月》

这首歌在刚发布时就因为作品独特的旋律、节奏，以及充满动感的舞蹈引起了大范围传播和模仿，但随之而来的，也有争论和非议，有些人认为这不是真正的中国风，甚至觉得这是对中国风的曲解。但最有说服力的还是数据：《寄明月》在海外最大的视频网站YouTube上意外地得到了很不错的成绩，歌曲MV的播放量已经超过了400万，让我印象很深刻的是，一位韩国粉丝在看到《寄明月》MV之后第一反应是：“这只能在中国看到！这不是J-POP，不是K-POP，是C-POP啊。”还有不少外国友人表示通过《寄明月》第一次感受到了中国传统文化的另一种美。

Upon its release, the song won popularity and many imitators for its refreshing melody, rhythm and dynamic dance. But criticism followed. Some said the song deviates from and even misinterprets the authentic Chinese style. However, data is rather persuasively relieving: ‘Ji Ming Yue’ has unexpectedly gained decent results on YouTube, where its MV has been played more than 4 million times. One impressive thing is that, after watching the music video, a Korean fan wrote, ‘It is an original Chinese thing, not J-POP or K-POP, but C-POP’. Many international audience members have said that the song showed them another side of the beauty of traditional Chinese culture for the first time.

不破不立，其实每一步创新都会伴随争议，我们一开始也会担心，但现在看来这种争议是好的，这说明有更多的人在关注、有更多人对电子国风抱有期望。一个不能不正视的现实是，随着时间的流逝，传统文化的影响力慢慢减弱，而扭转这个困局最好的方法，就是注入青年人的力量。弦歌不辍，薪火相传，唯有通过年青一代的不断关注与传播，才能让传统文化焕发出新时代的光彩。

Without destruction, there can be no construction. Receiving criticism is a part of each stage of innovation. We were concerned about criticism at first, but it turned out to be beneficial as it indicates broader concerns and higher expectations for ‘electronic Chinese style music’. It is a fact that the influence of traditional culture is fading over time, and the best solution to this dilemma is to invoke the power of young people. Traditional culture should be passed down from generation to generation. Only by promotion and popularization among the younger generation can we reinvigorate traditional culture.

如今，传统文化想要生存、想要让更多青年人记住、喜爱并且自发地去传播，“变”是必须的。内容是承载和传播文化最好的形式，我们相信“阳春白雪”和“下里巴人”并非只能二选一。

Now, traditional culture must ‘change’ itself to survive and appeal to more young people, who will spread such culture themselves. Content is the best vehicle for the inheritance and innovation of culture. We believe that it’s never an either or choice between highbrow art and popular art.

作为一个偶像团体，SING女团的受众定位正正是时下的年轻群体，我们希望通过自己的努力和影响力，让中国传统文化可以在大众层面被更多人，尤其是年轻人所了解和喜爱。而我和我的队友们也作为年青人的代表之一，为传播中华文化贡献出一份新生力量。

As a C-pop band, SING targets young people. We hope to promote the understanding and appreciation of traditional Chinese culture among the public, especially the youth. ,My band mates and I, as representatives of the youth and the fresh blood of the country, will contribute to popularizing Chinese culture.

在SING女团音乐作品创作的过程中，我们深刻地体会到年轻人喜欢追求新鲜事物的特点和认同传统文化的迫切需求并不是一个对立面，青年文化与中国传统文化的融合恰恰是一个破旧立新的过程。而“电子国风”就是这个大环境下的产物，它最大限度地保留了中华传统文化的内核，同时融入现代的电子节拍，再通过年轻人的聚集平台，以他们所喜欢的方式进行传播。

When composing songs, we deeply feel that young people’s love for new things and recognition of traditional culture do not have to clash. The integration of youth culture and traditional Chinese culture is a process of breaking the rules, and ‘electronic Chinese style music’ has emerged in such a context. It retains the core of traditional Chinese culture to the greatest extent while incorporating electronic beats and spreading through the platforms that young people use in ways that they like.

事实证明，时下年轻人并非不愿意了解传统文化，只是需要一些新的形式去刺激他们的感官。比如刚才提到的《寄明月》，最初的走红就是凭借着一支中国元素与年轻活力并存的扇子舞，而我们最近的新曲《夜笙歌》，则是在原先“电子国风”基础上将西南少数民族元素与嘻哈、EDM音乐融合，编曲上加入了芦笙等民族乐器与民歌唱腔，服装上也增加了西南拼布、苗银等充满民族风情的细节。

The facts prove that young people are not averse to traditional culture, but we need to engage their senses in new forms. For example, ‘Ji Ming Yue’ became popular based on a dance with folding fans which displayed both Chinese elements and youthful vitality. Our new song ‘Ye Sheng Ge’ (Night Songs) is an innovative combination of ‘ electronic Chinese-style music’ with elements of southwestern ethnic groups, Hip Hop and EDM. The song involves Chinese national instruments such as ‘lusheng’ (a reed-pipe wind instrument) and a folk song vocal style. The costumes are also detailed with the southwestern quilting style and the silver of the Miao people, an ethnic group in South China.

我们把“电子国风”看作传统文化与年轻人对话的桥梁和纽带，希望通过这样一场古老与现代结合的视听盛宴体现出传统文化与当下青年文化相碰撞出的美感，使中华文化有了年轻化的表达。用年青一代独有的语言和沟通方式，把中国的故事讲述给国内乃至于全世界的年轻人听，创造出穿越时空的古与今的对话。

We regard ‘electronic Chinese style music’ as a bridge between traditional culture and young people, hoping that the integrated beauty of traditional culture and the prevailing youth culture will be reflected in an audio-visual feast by our songs, so that traditional culture can be expressed in fresh forms and the stories of China are told to young people nationwide and even worldwide in the language and communication method specific to the younger generation, thus creating a dialogue across time and space.

《易经》中说：“穷则变，变则通，通则久”，古来至今，中华文化的发展本身就是经过了多次的变革、创新，才能在5000年漫长的时光中始终保留风骨。在文化全球化的今天，传统文化不能被步步挤压，更多外来文化涌入的同时，中华文化势必也得走出去，这个时候需要更多人、更多年轻人出来“吆喝”与“卖力”，让传统文化在今天也可以成为新时尚。

The Book of Changes wrote, “A desperate situation leads to changes, which will resolve that situation and lead to sustainability”. Since ancient times, Chinese culture has undergone many changes and innovations, and that’s why it has survived for 5,000 years. Given the globalization of cultures and the introduction of foreign cultures into China, our traditional culture should stand its ground and go global, which calls for the efforts of more people, especially young people, so that traditional culture can become fashionable again.

我们始终相信，“国风大势”不会仅仅是一句口号，我们也不仅仅是青年偶像，更是青年人的一份子，SING女团会不断推出更优秀的“电子国风”作品，背负起当下青年的责任，推动充满中华传统文化色彩的电子国风音乐成为新的风潮。

We always believe that ‘Chinese style will lead the trend’ is more than a slogan. We’re not just ‘teen idols’ but members of the younger generation. SING will continue to create more quality works of ‘electronic Chinese-style music’ and shoulder the responsibility of the younger generation to promote traditional Chinese culture by popularizing ‘electronic Chinese-style music’.